What Your Skin Needs at Every Age

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It’s never too late to start a skin care ritual. While discovering the right products for your skin might seem daunting at first, it doesn’t need to feel like a jigsaw puzzle. Read on for the products you need to start your skin care ritual, at any age. Each ritual features at least a moisturizer and a cleanser—the basics—and then a few extras to help you reveal your most healthy, radiant skin. Once you’ve got these down, it will feel much simpler to start adding in new things.


You’re in luck. In your 20s, your skin is still pretty forgiving, but keep in mind that skin care is all about prevention. A good skin care routine now can go a long way towards maintaining strong, healthy skin throughout your life. Start paying attention to the ingredients going into your skin care products. Avoid drug store cleansers and products that are often formulated with irritating ingredients and invest in a daily SPF.

  1. Choose a cleanser that won’t strip your skin: Aloe Cleansing Gel 
    This sulfate-free cleanser helps wash away makeup, dirt oil and grime without stripping the beneficial oils that keep your skin barrier strong.
  2. Add a facial oil to calm and protect skin: Carrot Seed Soothing Facial Oil 
    This nourishing oil prevents redness with a calming blend of Carrot Seed Oil and Evening Primrose Seed Oil—especially useful if burning the candle at both ends has left your skin looking blotchy or feeling dry.
    Quick Tip: If late nights tempt you to go to sleep with your makeup on, remember, skin needs to a chance to repair and renew overnight. Sleeping in makeup can clog your pores and expose your skin to irritants. Create a makeup remover by adding a pump of Carrot Seed Soothing Facial Oil to Aloe Cleansing Gel.
  3. Focus on prevention: Vitamin C Revitalizing Lotion
    This lightweight moisturizer helps prevent signs of aging with a blend of Vitamin A, C and E, along with nutrient-rich Kudzu Extract.
  4. Make SPF part of your daily routine: Lavender Protective Moisturizer SPF 17
    Swap out any old chemical SPFs for something cleaner—our Lavender Protective Moisturizer SPF 17. If you are prone to blemishes or oily skin, this SPF features Turmeric Root, which has been shown to help calm breakouts.

As you enter your 30s, you might start to notice fine lines around your eyes, dry patches and pigmentation because of factors like pregnancy, hormone shifts and work stress. Use an exfoliant to help with cellular turnover, along with a serum to address signs of aging. Because there is less moisture in your skin, be sure to fortify the skin barrier with a thicker moisturizer and add an eye cream to tend to the delicate skin around your eyes.


  1. Amp up exfoliation: Oat Cleansing Facial Polish 
    Start with our gentle cleanser to help sweep away dead skin cells with naturally exfoliating Jojoba Beads, paired with soothing Oats to calm the skin.
  2. Reduce early signs of aging: Plant Stem Cell Booster Serum
    This serum is clinically proven to improve the appearance of fine lines, wrinkles and radiance in just 4 weeks using powerful Butterfly Bush and Echinacea Plant Stem Cells.
  3. Add more antioxidants: Beech Tree & Ginseng Daily Moisturizer
    The Ginseng extract in this moisturizer firms the skin while Beech Tree and Goji Berry infuse the skin with antioxidants for added protection.
  4. Make eye cream part of your routine: Vitamin K Brightening Eye Serum
    The delicate skin around your eyes and lips is one of the first places to show signs of aging. This eye cream is designed to help diminish dark circles and even skin tone with Vitamin K, and light-refracting Mica and Silica.


Estrogen, the hormone responsible for maintaining the collagen and elastin in your skin, begins to decline more rapidly in your 40s. This, combined with sun exposure and a lack of a consistent routine can all result in more fine lines and wrinkles, sun damage, dry skin and dullness. Now’s the time to dial up your routine with more powerful ingredients to help repair your skin. Pair these with an ultra-nourishing cleanser to replenish lost moisture.
  1. Use a rich cleansing balm: Manuka Honey Cleansing Balm
    This sumptuous cleansing balm uses the humectant Honey to help draw moisture back into the skin. Manuka Honey itself contains Royal Jelly Peptides, which help accelerate renewal and even skin tone.
  2. Promote cellular turnover: Pear Fig Polishing Enzyme Peel
    Your skin cells turn over each month to reveal healthy, fresh skin underneath; however, this process begins to slow over time. Enzyme peels accelerate this process using naturally occurring fruit enzymes to get rid of dead skin cells. Use this enzyme peel 2-3 times a week to revitalize skin.
  3. Add Retinol to your routine: Argan & Retinol Wrinkle Repair Night Cream
    Retinol is an ingredient that gets a lot of love, and for good reason. It helps to tighten, smooth and renew the skin, perfect if you’re dealing with fine lines and wrinkles or sun damage. While some Retinols can be irritating, our formula is encapsulated, which helps prevent skin sensitivity.
  4. Don’t skimp on sunscreen: Daily UV Defense Cream SPF 50
    When using more powerful ingredients like Retinol or AHAs, it is essential to protect your skin. Look for a mineral SPF like our SPF 50 to create a physical barrier that guards against the sun’s rays.


In your 50s, your skin’s ability to stimulate cellular turnover has slowed down significantly, hormone levels begin to fluctuate due to menopause, and sun damage has already taken a big toll. This results in dryness, more pronounced signs of aging, and thinner, more sensitive skin. Repair and replenish your skin with ingredients than help stimulate the production of collagen, and nourishing ingredients to support a healthy skin barrier.

  1. Incorporate more hydrating herbs: Sweet Lupine Makeup Remover & Cleansing Cream
    Use our soothing, sulfate-free cream cleanser once a day to hydrate skin with Sweet Lupine. For best results, use this cleanser like you would a cold cream. Apply a thin layer to skin, and then rinse of with a damp wash cloth.
  2. Accelerate turnover: AHA Refining Night Serum
    2-3 times a week, exfoliate your skin with this refining serum. AHAs have a smaller molecular structure so they can penetrate deeply to help dissolve dead skin cells and revitalize skin. Glycolic Acid, another key ingredient, helps improve skin texture and diminish the appearance of fine lines and wrinkles. Our serum is fortified with soothing Aloe to keep skin calm.
  3. Use peptides to stimulate renewal: Argan & Peptide Wrinkle Repair Cream
    This rejuvenating cream helps diminish the appearance of fine lines and wrinkles. The combination of Plant Stem Cells and peptides helps renew the skin for a firmer, younger looking complexion.
  4. Address Crows Feet: Argan & Peptide Wrinkle Repair Eye Cream
    Slower production of collagen means the skin around your eyes may become thinner and start to sag. Smooth fine lines and reduce the appearance of dark circles with this powerful blend that features rejuvenating Argan and Edelweiss Plant Stem Cells and peptides.

IN YOUR 60s+
Time does the same thing to everyone—it ages the skin. Luckily, these days there are amazing ingredients and products that can help firm skin and reduce visible signs of aging. In your 60s, skin can be thin, lacking moisture and may show facial lines, wrinkles and sun damage. Focus on drawing moisture back into the skin and stimulating your skin to produce collagen.
  1. Use a hydrating cleanser: Chamomile Cleansing Milk
    Our soothing, sulfate-free cleanser uses hydrating herbs like German Chamomile to nourish the skin.
  2. Use a heavier cream with nourishing ingredients and actives: Bio-Energy Lift™ Contouring Cream
    Our Contouring Cream contains a Copper & Amino Acid Complex to restore skin vitality and uses moisturizing Raspberry Ceramides to help create a healthy skin barrier and lock in moisture.
  3. Hydrate, hydrate, hydrate: Rosehip Seed Regenerating Facial Oil
    Draw moisture back into your skin with our heavier-weight facial oil that features a higher percentage of essential fatty acids to help support a strong, healthy skin barrier.
  4. A nighttime essential: Argan & Retinol Wrinkle Repair Night Cream
    Retinol is an essential ingredient to use on older skin because it tightens, smooths and renews the skin. Our encapsulated blend is non-irritating, and helps to visibly diminish signs of aging overnight.

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