“We believe in a holistic approach to skin health and well-being, understanding that the skin is a reflection of all that is going on inside.”

our mission

At Naturopathica, we know nature has been making remedies since the dawn of time. Our mission is to connect them back to you. We mean to heal with natural therapies, and empower everyone to take control of their own well-being with our healing arts centers, skincare and body products, remedies, and rituals. We take a holistic approach to beauty, and connect it to our health, our community, and the earth.

our story

At Naturopathica, our roots are as authentic as our ingredients. We were founded in 1995 by Barbara Close, a trained esthetician, massage therapist, aromatherapist and herbalist with a master’s degree in plant medicine. Barbara had long known the healing power of nature, and after searching for “clean” skincare products before they even existed, she resolved to create them herself in a modern herbal apothecary.

As Naturopathica went from a small healing arts studio to a leader in botanical healing, it pioneered “clean beauty” practices that were common sense to Barbara: a holistic approach to skin health, where skin is a reflection of all that happens inside the body. Using her expertise as an herbalist and esthetician, Barbara crafted high-performance products made with a hybrid of natural ingredients and clean cosmeceuticals. Instead of fighting against nature, Barbara designed products to work with the skin to deliver visible, lasting results.

Founder Barbara close in her field of Naturopathica ingredients
Founder Barbara close in her field of Naturopathica ingredients
Model applying Gotu Kola on her face
Model applying Gotu Kola on her face

NATUROPATHICA represents a place, a practice, and a way of being that’s available to all. The name is derived from naturopathic medicine, a healing tradition that connects the body’s internal activity with outer forces like nature, diet, and movement. Its principles are as follows:

  • Do No Harm
  • Allow Nature to Heal
  • Treat the Whole Cause of a Concern
  • Take a Holistic Approach to Wellbeing
  • Invest in Prevention for Long-term Success
  • Naturopathica Ingredients laying on a white table
    Naturopathica Ingredients laying on a white table

    Our ingredients

    Naturopathica began as a pharmacy of flowers and plants, used by our founder Barbara Close to treat imbalances on the skin and in the body. Today, we employ dozens of pure plant extracts in our serums, cleansers, masks, and other treatments. Responsibly harvested and expertly chosen for each unique skin concern, our ingredients are revered for their potency, efficacy, and pure, long-lasting results.


    Our Formulas

    Our products use safe and sustainable formulas that support skin’s natural function. Our active ingredients are proven to be safe and effective, often developed using the latest advances in green technology.

    Our Impact

    Our ingredients are sustainably and responsibly sourced. Our workers and those of our vendors are paid fair, life-enhancing wages. Everything that we pack, ship and print is made from glass or recycled material whenever possible. We love animals and never test on them. We are proud to be Leaping Bunny certified cruelty-free.

    Our Community

    We are proud to manufacture our products in the USA. We support groups who share our values, including the American Botanical Council, the Green Spa Network, and local non-profit organizations working to better their communities and the environment.

    Calendula and Echinacea flowers cut in a basket