The Ritual:

In the morning, after cleansing, apply Vitamin K Brightening Eye Complex under the eyes, avoiding lash line. In the evening, after cleansing, apply Passionfruit & Retinol Ageless Eye Serum around the eyes, including under the eye and over the brow bone (orbital bone), avoiding the lash line and directly on the eyelid. Start off with 1x to 2x a week and build to everyday use, working your way up to results. If irritation occurs, reduce frequency, or discontinue use. Apply SPF in the morning.

The Enhanced Ritual:

To encourage gentle application: Apply Vitamin K Brightening Eye Complex using ring fingers and gently tap around eye area. Avoid tugging or pulling at skin.

Maximize Your Results:

To encourage hydrated eyes: Avoid using a foaming cleanser around the eye area and use a moisture replenishing cleanser instead, like our Manuka Honey Cleansing Balm or Chamomile Cleansing Milk.